Auckland University of Technology: My Research Students |
Candy Lange developed the Visibility/Involvement Model - a methodological tool to analyse and improve arts marketing - and graduated in 2008 with an MA with First Class Honours. Candy bases her model on a methodological combination of Kress and Van Leeuwen's (1996, 2006) Grammar of Visual Design, Scollon and Scollon's (2003) Geosemiotics, and Fairclough's (1992) Critical Discourse Approach.
Candy recently moved to the UK.
If you are interested in her research, you can contact her at: candylange@gmail.com
Paul Brafield teaches digital moving image production, visual communication and motion graphics within the School of Communication Studies. His research interests are in the broad area of digital visual culture and communication, with a specific focus on issues of materiality, automation in the creative process and identity construction in the digital moving image domain. Paul is currently working on an analysis of motion graphics software, and as part of this investigation is evaluating potential methodological approaches to the analysis of software as research data.
Contact e-mail: p.brafield@aut.ac.nz
Dave Brown is currently working on an MPhil in sustainable consumption. After spending 20 years as an art director and creative director producing award-winning advertising Dave is now teaching advertising creativity at AUT. His research interests are focused around the nascent shift in consumer behaviour in response to future sustainability. Using multimodal discourse analysis he is investigating how visual modality has been driving perception in our consumer society and where it is heading.
If you are interested in this area of research, you can contact Dave at: dave.brown@aut.ac.nz
After hammering bits and bytes into aesthetics for many years, Miss Digital Gudrun Frommherz now searches for a soul in the depth of the digital unconscious. Her present research investigates ritualised practices in art and mythology for lessons of how to keep your smile in cyberspace.
gudrun@aut.ac.nz
David Hughes is presently working on an MPhil in media created social mythologies. In a braided career in engineering design, with a number of New Zealand’s leading consultancies, in conjunction with that of a free lance writer, he has enjoyed many credits and commissions in writing for radio, theatre, film and television. For the past ten years he has lead AUT’s screenwriting programme for the Masters in Communication Studies. He is a past president of the New Zealand Writers’ Guild and a continuing practitioner. His research interest is the multimodal analysis of imagination, memory and myth and their influences in identity creation.
If you are interested in this field of research please contact David at: david.hughes@aut.ac.nz
Paul White has been creative director of four leading advertising agencies and founding partner of two. During that time his work was highly awarded in the USA, UK, New Zealand and Australia. These days he runs the Advertising Creativity programme at AUT and is working on an MPhil. His research interests lie in developing multimodal discourse analysis to provide new insights on the design and effectiveness of marketing communications in the age of information overload.
paul.white@aut.ac.nz
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